Page 68 - URA Annual Report 2020-21

CORPORATE SUSTAINABILITY
Caring about People
Adhering to the ‘People First’ principle, we care for our stakeholders within the neighbourhood of our projects, particularly those who are affected. These stakeholders include domestic property owners and tenants, shop and business operators, as well as kids, students, workers and visitors within the neighbourhood of our projects. Putting people first, we treasure not only our community stakeholders, but also our staff members who are valuable assets to the URA.
'oUR Amazing Kid Band' serves to strengthen the social network of participating kids and their parents who live in the URA project area.
Caring for and Inspiring our Next Generation
Several redevelopment projects have been launched in To Kwa Wan in recent
years. The URA subsequently formed the ‘oUR Amazing Kid Band’ for the To
Kwa Wan community in 2018 aiming to strengthen the social network of the
participating kids and their families through regular training sessions, performances
and engagement activities. In 2020/21, the Kid Band recruited 17 new members
from the URA project sites in To Kwa Wan, which is almost three times more than
the number of new recruits in 2019/20, making a total number of 45 band members.
Despite school suspension, the Band has continued to provide weekly music training
through online platform and three online performances were produced to help maintain
the participants’ social network while reaching out to the public audience through social media.
Co-organised with the Hong Kong Institute of Vocational Education, the Innovative Design Competition encourages students to create innovative devices to help people cope with daily problems during the pandemic.
Through a series of education and extension programmes, the URA continues to engage members of the public, especially the younger generation, to enhance their understanding and foster a positive image of the URA. In particular, the 2020/21 Young Leaders Programme co-organised with the Tung Wah Group of Hospitals (TWGHs) was carried out to inspire students with innovative ideas about the sustainable development of Yau Tsim Mong District. A total of nine TWGHs secondary schools joined the programme. Another collaboration with the Institute of Vocational Education was conducted to provide a platform for students to unleash their creativity and apply academic knowledge on smart design and applications to improve the living condition of the old urban district.
64 URA ANNUAL REPORT 2020-21