Page 55 - URA Annual Report 2020-21
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The spiral of seashells is often associated with the golden ratio and epitomises the spirit and philosophy of the URA’s corporate sustainability efforts, namely the pursuit of ‘good’ growth under a balanced and sustainable approach to renew our city.
Our sustainable urban renewal strategy is evidenced not only by the new, smart and green buildings in our numerous
projects, but also by our revitalisation and maintenance of existing buildings.
The goal is to improve the liveability of older districts, beautify the neighbourbood and slow down the pace of urban decay.
The seashell also invokes the image of a child listening to the ocean by holding it to his ear. At the URA, we believe engagement with the community and a wide spectrum of stakeholders are vitally important to our work. Listening to their voices
and caring for their well-being are keys to successful and fruitful urban regeneration. As COVID-19 continues to affect Hong Kong’s economy, small businesses
and the under-privileged, the URA provided rent relief measures to help tide its tenants over the difficult times.
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